I am proud to announce the successful implementation of the Dashboard, developed using the Power BI platform where we bridged the gap between academic theory and real-world application using advanced AI technologies. Project Highlights:

– RFM Analysis: We leveraged Recency, Frequency, and Monetary value analysis to derive deep insights into customer behaviours, enhancing our marketing strategies.

– Customer Segmentation Clustering: Implemented advanced clustering techniques to categorize customers effectively, facilitating personalized service and communication.

– LLM for Sentiment Analysis: Conducted bilingual sentiment analysis, providing comprehensive insights into customer opinions and market trends.

– Time Series Modeling for Forecasting: Utilized time series analysis to forecast key business metrics such as sales, revenue, orders, and customer engagement, aiding in strategic business planning.

This project exemplifies the power of collaboration, combining diverse skills and knowledge to tackle complex business challenges innovatively.

Project WorkFlow

Dashboard Screenshots